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Astrid Andersen

Company Details

www.astridandersen.com
Ella Dror PR
83-84 Berwick Street
W1F 8TS

Biography

Astrid Andersen Biography

Press Release

Astrid Andersen Press Release 1

UK Stockists

Machine A, London
Opening Ceremony, London

International Stockists

Storm, Denmark
LuisaViaRoma, Italy
WrongWeather, Portugal
Harvey Nichols, Hong Kong
Hypebeast, Hong Kong
I.T, Hong Kong
Cromagnon, Japan
GR8, Japan
Space Mue, Korea
OffBeat, Taiwan
Mahani, Dubai
Wildstyle, Los Angeles, USA
Opening Ceremony, Los Angeles, USA
424 on Fairfax, Los Angeles, USA
Opening Ceremony, New York USA
Revive, Michigan, Detroit, USA
V Files, New York, USA

Social Media

Astrid AndersenDESIGNER NAME: Astrid Anderson

BACKGROUND: Astrid Andersen redefines the boundaries of contemporary menswear, questioning the juxtaposition of strength and sensitivity within the modern masculine aesthetic. Bold uses of branding and the ubiquitous logo make strong external statements about belonging, a constant theme for the brand. Astrid Andersen is a true innovator with a global following for her genre leading approach to premium sportswear. Astrid graduated from The Royal College of Art in 2010 and went on the win the Brioni Creativity and Innovation Award and the River Island MA Student Bursary Award designing three looks for the high street retailer.

SIGNATURES: “To create a look that is masculine, using street attitude and hip-hop references whilst playing on more feminine materials and colours.”

TRADEMARK PIECES: “The cropped puff jacket and the basketball tank.”

THE COLLECTION: "This spring/summer's mood is inspired by a continued fascination with Asian culture; focusing on the Japanese tradition of Sumo and the dichotomy between the fragility and restraint of the rituals and rites connected to the sport against the powerful expression of the Sumo match. The high regard for aesthetic considerations and respect for historical context and meaning reveal sensitivity within a masculine environment that is unparalleled within contact sports elsewhere and again combines the two constant themes within my work of strength and fragility."

Contact details

Sales Contact

Nana Suzuki
nana@nanasuzuki.com
Tel: +44 (0) 78 1016 7379

Press Contact

Ella Dror
info@elladrorpr.com
Tel: +44 (0) 79 3190 5810

Ashley Smith
info@elladrorpr.com
Tel: +44 (0) 78 9994 4140

Showrooms

London

London Collections: Men
Designer Showroom: NEWGEN MEN
Victoria House
Bloomsbury Square
WC1B 4DA

15 - 15 June 2014
11:30 - 13:00

Press

Ella Dror
info@elladrorpr.com
Tel: +44 (0) 79 3190 5810

Sales

Nana Suzuki
nana@nanasuzuki.com
Tel: +44 (0) 78 1016 7379

Paris

7, rue Froissart
Paris
75003


27 June - 01 July 2014
09:30 - 19:00

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