DESIGNER NAME: James Long
BACKGROUND: Long completed his MA in menswear and accessories at the Royal College of Art. He worked for Virginia Bates in New York and London before setting up his own label.
SIGNATURES: Leather, knits and accessories. Strong, bold, directional menswear.
IDEAL CLIENT: “The model Alex Dunstan is one of my ideal customers.”
TRADEMARK PIECE: A leather technique piece and a signature knit.