Goodone

DESIGNER NAMES: Nin Castle and Clare Farrell

BACKGROUND: The designers are from the UK and have worked with Jessica Ogden and Marc Jacobs, as well as various UK high street brands, before founding Goodone.

SIGNATURES: “Easy, wearable pieces with a humorous twist.”

TRADEMARK PIECE:  “I think the print dresses and the knitwear.”

IDEAL CLIENT: “We have a really eclectic client base which makes me happy. I love that our clothes are worn by Kirsten Dunst and Lena Dunham, but also by women like Janet Street Porter and Mary Portas; they're all women I admire.”

THE COLLECTION: “Viv Nicholson.”

CULTURAL INFLUENCES: “I'm influenced by all sorts of things: art, music, film, TV, photography.”

PLANS FOR 2013: “Aside from showing the new collection, we're showing SS13 at The Hepworth museum in March which I'm looking forward to.”