First shown at London Fashion Week in 2006, Issa quickly became world-renowned for its vibrant femininity and has since been worn by some of the world’s most high-profile women. In 2013, the brand began a process of evolution, signaling the start of an exciting new chapter for Issa.
In 2011 Camilla Al-Fayed acquired a controlling share in Issa and became the brand’s Chairwoman. With the departure of the brand’s founder, Daniella Helayel, in 2013 Camilla took 100% ownership and began the task of developing Issa further to become a true lifestyle brand.
The protection of Issa’s brand DNA is key to its evolution; feminine, colourful, glamorous designs that provide a versatile and elegant wardrobe. These fundamental elements have been retained whilst introducing new product categories including tailoring, outerwear and separates, as well as elevating the product quality and breadth.
The first Collection in this new phase of development was Pre-Fall 2014, followed by the brand’s first London Fashion Week Runway Show in a stand-alone venue in February 2014.
Issa wholesales through 200+ stockists globally, manages a vibrant ecommerce platform and has a free-standing boutique in Tokyo, with further international openings planned for the near future, including a store in Riyadh, Saudi Arabia, in early 2015.