5preview - Berthrams Showroom
5PREVIEW began in 2008 when Swedish designer and illustrator Emeli Mårtensson decided to release a small, graphic tee shirt collection of 5 pieces. Her expressive illustrative style and ironic imagery became quickly popular as the label expanded from a small tee shirt line into a complete women’s collection. 5PREVIEW today boasts a 150-piece collection including women’s wear, men’s wear, children’s wear and accessories.
5PREVIEW originated in Mårtensson’s apartment in Rome when she began printing her own graphics onto white premium tees. The instantly recognizable black and white, ironic, bold designs became hugely popular with fashion lovers from all around the world. Although the label is now established in Stockholm, Sweden (and was briefly based in New York) CAVOUR N° 221 ROMA is a reoccurring feature in 5PREVIEW prints. This was Mårtensson’s original address in Rome and has become a much-loved theme.
Designer Showrooms: Multi-Brand Showroom
South Wing, First Floor
13 - 17 September 2013
10:00 - 19:00