Back in 1976, women’s fashion was on a roll, driven by a flourishing yet cautious ready-to-wear industry. Smocks, blouses and tunics were all the rage…a flurry of silhouettes that Christian Restoin would set out to revolutionize. Possessing a distinct taste level and discerning eye for style, Restoin introduced men’s shirts into women’s wardrobes with the launch of his brand Equipment - transforming a men’s classic into an item of women’s clothing with glam appeal. Straightforward yet innovative, Equipment, characterized by its refined tailoring and timeless appeal, quickly became a recognized name amongst the fashion elite. Drawing his inspiration from American films of the 50s, from stars such as Katherine Hepburn and
Lauren Bacall (who became one of his clients); the menswear inspired shirts became a worldwide
success. Committed to maintaining the quality and simplicity of the brand, Restoin chose to specialize in shirts and nothing but shirts – letting the product speak for itself rather than laboring under delusions of grandeur. But after enjoying twenty years of the brands success, Restoin moved on, wishing to pursue another phase of his career.
In Spring 2010, Serge Azria, a visionary and well known name in the industry, who also owns the
successful fashion lines JOIE and Current/Elliott, re-launched the illustrious brand as CEO and Creative Director. Known for his cunning eye and distinct knowledge of the fashion landscape, Azria saw a void in the contemporary women’s marketplace for a luxury shirt brand that catered to the modern woman.
Staying true to its heritage, the collection recalls the classic, minimalistic undertones of the Equipment brand, fusing unparalleled French sophistication with an air of effortlessly chic style. Timeless and
innovative, the collection features modern, androgynous silhouettes, discreet sexiness, luxe fabrics,
unexpected details and feminine riffs on men’s shirting. The range of prints, fabrics and silhouettes
complement the many facets of the Equipment woman: she is strong, chic, elegant, adventurous, sexy and above all, classic.
Under Serge Azria’s creative direction, Equipment has quickly become the must have item amongst
fashions most notable tastemakers. With endless opportunity for growth, Azria is successfully broadening Equipment’s presence and expertise beyond silk shirts with the introduction of specialty items including pajama sets, shirt dresses and silk tee shirts. Fall 2012 marked the launch of Equipment’s cashmere
collection. A natural progression for the brand, the cashmere collection is the perfect counterpart to the Equipment shirt, a timeless classic and wardrobe staple.
Inspired and manifesting a modern perspective, the collection is infused with a freshness that propels the tried and true classic into the future of fashion. This contemporary approach taken on the signature pieces pays homage to the legacy of the brand while maintaining the perfect balance of cool,