Blake LDN

Blake LDN

DESIGNER NAME: Alice Ashby

BACKGROUND: “British based designer Alice studied at London’s Central Saint Martins. She has interned for various designers such as Alexander McQueen, Clare Tough and Nathen Jenden. Her first job was for Rag & Bone in New York as Assistant Knitwear Designer. Alice then went on to launch North Circular which is part of BFC initiative, Esthetica.”

SIGNATURES: “Effortless, wearable pieces supported by the fact that everything is made in the UK by true craftsmen. A modern day concept of what clothing should be.”

TRADEMARK PIECE: “The sweater.”

THE COLLECTION: “It all started with vintage ski photos, and adapting them into wearable current pieces. We looked at how chic people used to look when skiing back in the 50s with very chunky knits. We looked at panelling, racing stripes and the yoke of the sweater and included lots of texture and boucle in there too. We wanted to create striking pieces with great colour but very wearable for the modern woman at the same time. Team with leather trousers or a metallic skirt, heels or flats.”

Blake LDN are part of the Rena Sala Showroom

Company Details

www.blake-ldn.com
3E Cooper House
2 Michael Road
London
SW6 2AD

Contact details

Sales Contact

Harriet Smith
Harriet@lightfootshowroom.com
Tel: +44 (0) 20 7637 7222

Press Contact

Rena Sala
rena@renasala.com
Tel: +44 (0) 20 7759 1822
Mobile: +44 (0) 7776 058070