DESIGNER NAME: Danielle Romeril
BACKGROUND: Irish Danielle studied for a Masters at the Royal College of Art in London before working at Alberta Ferretti and Sharon Wauchob.
SIGNATURES: “Details that are routed in craft but have been given a subversive, punk edge.”
TRADEMARK PIECE: “The humble t-shirt, but re-imagined in lace with leather detailing or laced with leather deck fringing.”
WHAT DO YOU CONSIDER YOUR GREATEST ACHIEVEMENT? “Winning NEWGEN support and having an on-schedule presentation has been pretty momentous! Securing stockists like Ikram and Joyce Hong Kong for AW14 has been the cherry on top!”
IF YOU COULD DRESS ANYONE, WHO WOULD IT BE & WHY? “Grimes because of her attitude. Her relaxed, street meets feminine style is a perfect match for the clothes I create, and I like her music!”
THE COLLECTION: “The starting point was a wild camping trip in the mountains of Wicklow in Ireland, the beauty and isolation of the surroundings along with gathering fire wood to cook dinner and breakfast started my imagination running. The collection is based on a fictional gang of girls, they live out in the wilderness in a place halfway between Ireland and the Deep South in America. It's an idyllic summer and the girls fish for their dinner and they live 'off-grid'. Their world is teeming with plant life and they create homes for themselves from salvaged materials along with the help of Mother Nature.”