HEMYCA

HEMYCA

Digital Schedule

21 February 2015
9.30am - 11.30am

The vision, very simple: “To create a globally recognised fashion brand, synonymous with innovative design, luxury and elegance.” – Helen Clinch & Myra Nigris
 
After spending 10 years in the industry training with designers Roland Mouret and Ben de Lisi as well as designing for brands including DKNY, Calvin Klein and Zara, Helen and Myra created HEMYCA.
 
HEMYCA is a London based luxury womenswear label that explores the future with a collection entitled ‘Digital Skin’. Reflecting a modern day drive for the latest technology. Design duo Helen Clinch and Myra Nigris are inspired by the contrast between humanity and the digital world; the light and dark of today’s global desire for all things instant.
 
Hemyca’s designs have come to life with the use of digital technology throughout their collection. The designs are created using a variety of colour and combination of fabric as well as different digital techniques.
 
Their collection ranges from dramatic statement gowns; perfect for red carpet dressing, to sport luxe styles and asymmetric hem lined skirts. Hemyca creates a contrast in designs, celebrating textured geometric shapes and designs.
 
HEMYCA have managed to capture feminine beauty combined with elegant minimal tailoring, focusing on intricate detailing and fluid movement using structured forms. Creating a versatile collection designed by women for women, to enhance your lifestyle.
 
In addition to the wholesale and retail operations, HEMYCA has an in-house Atelier made-to-measure service, including womenswear, menswear and bridal

Company Details

www.hemyca.com
193B Whitechapel Road
London
E1 1DN

Contact details

Sales Contact

Fanny Hawkins
fanny.hawkins@hemyca.com
Tel: +44 (0) 20 7655 4950

Press Contact

Liz Roscoe
lizr@moduspublicity.com
Tel: +44 (0) 20 7331 1451