DESIGNER NAME: Anna Laub
BACKGROUND: Laub has twenty years' experience in the fashion industry, including working for various designers as well as WGSN and editing The Observer's Observer Woman.
SIGNATURES: “Minimalist designs with an equal focus on fit, function and aesthetics.”
IDEAL CLIENT: “Anyone who is obsessed with the aesthetic and has an eye for detail. She loves fashion but wants to be elegant and understated.”