Prism

DESIGNER NAME:  Anna Laub

BACKGROUND: Laub has twenty years' experience in the fashion industry, including working for various designers as well as WGSN and editing The Observer's Observer Woman.

SIGNATURES: “Minimalist designs with an equal focus on fit, function and aesthetics.”

IDEAL CLIENT: “Anyone who is obsessed with the aesthetic and has an eye for detail. She loves fashion but wants to be elegant and understated.”

PLANS FOR 2013: “Launching a capsule collection of bags inspired by travel.”