DESIGNER NAME: Brenda Aherne & Helen Delany
BACKGROUND: Both originally from Dublin, Ireland, Helen has lived in London, where Electronic Sheep’s main studio is based, for the past 15 years while Brenda is based in Dublin, also spending a lot of time in London.
Brenda studied Fashion at NCAD (National College of Art & Design, Dublin), completed a post-graduate at LSAD (Limerick School of Art & Design) in knitwear and has won several design awards, one of which funded the start-up of the label. She has worked as a knitwear technology specialist and as an independent accessories designer before establishing Electronic Sheep.
Helen graduated from Dublin's National College of Art & Design with a BA in Graphic Design. She also studied at Central Saint Martin’s in London and The School of Visual Arts in New York. Helen has worked as an art director in multi-media and for magazines in New York, Rome and London; in addition to Electronic Sheep and personal graphic work Helen has designed and art directed for The Sunday Times Magazine, Swarovski, Glamour US and The V&A amongst others.
DESIGN SIGNATRUES: “Inventive knitted accessories: hooded triangle scarves/stoles, circulars scarves and turbans. Jumbo knitted over-tops and outer garments, illustrative and 2D knits in an array of clever/unexpected colour combinations.”
TRADEMARK PIECE: “Illustrative jacquard scarves in inventive shapes and structures.”
COLLECTION: ”A hybrid of abstract art, bag lady chic and the designer's personal memories and dreams, which generate jacquards and imagery including ephemera, forests, cities, typography, characters and abstract graphics.”
WHAT MAKES LONDON WOMENSWEAR SO EXCITING? “The energy and uniqueness of the city comes across strongly in London womenswear. There is an underlying personal/individual style that is experimental and has attitude. There is also a lack of self-consciousness that London encourages and nurtures.”
WHAT ARE YOU LISTENING TO IN YOUR STUDIO? “Northern Soul and Psychedelic rock, from Frankie Valli and the Four Seasons to The Wooden Shjips.”