Emilio de la Morena

DESIGNER NAME: Emilio de la Morena

BACKGROUND: Born in Spain, Emilio studied at Central Saint Martins and the London College of Fashion. He has worked for Rafael Lopez and Jonathan Saunders. Emilio is by nature an intellectual designer, whose passion lies in exploring new processes and ways of putting clothes together. He manages to create surprising and fastidiously sexy cocktail looks by modernizing old and obscure craftsmanship techniques. But just as important as the intellectual explorations behind a collection, is the way each garment makes the wearer feel - reinforcing her personality and a sensual femininity.

SIGNATURES: “Sculptural chic.”

IDEAL CLIENT: “She is first and foremost strong, modern and in control. She knows her own mind and is not afraid to stand out; nor is she scared of expressing herself in a vibrant and bold way. She loves playing with her personality and uses dress to express the many layers of her character, always managing to strike the right balance between elegantly refined and provokingly sexy.  This woman is in control of her life both emotionally and economically, she lives in or close to a major metropolis, spending most if not all her time in the city. It is important that the work she does stimulates her. Whatever her chosen field, it will be one that she can really commit to. She will be at the centre of the work that she does whatever the industry and whatever the level. Don’t mess with this woman; she will have you wrapped around her little finger in no time.”

PRE-SPRING 2013 COLLECTION: "I'm building on the direction seen in our autumn/winter collection, showing the Emilio woman developing strongly into the sensual urban woman, with a strong sense of who she is and in control of where her life is heading. I am making further explorations into Spanish artisanal techniques, dusting them off and making them fresh and relevant for this woman."