About the Designer Showrooms


Dates for London Fashion Week autumn/winter 2015:
Friday 20th February - Tuesday 24th February 2015

09.30 - 18.00
Somerset House, Strand, London WC2R 1LA

The Designer Showrooms spring/summer 2015:

This season the Designer Showrooms at London Fashion Week will showcase over 170 brands. Set within Somerset House the SS15 collections will be exhibited to press and buyers over the course of London Fashion Week and will be open daily from 9.30am-7pm, closing at 6pm on Tuesday 16th. Designers include Alexis Barrell, Georgia Hardinge, Joanne Stoker, Lucy Choi London, Maria Francesca Pepe, Steven Tai and Tamara Salman.

The Designer Showrooms welcomes 84 new designers and has been zoned into ready-to-wear on the first floor including sub sections for emerging talent and contemporary. Also on the first floor is the new Lingerie and Swimwear section where you can find designers such as Fifi Chachnil and Auria. Accessories will be showcased on the ground floor, in the south and east wings, including Bags, Jewellery, Shoes and Millinery. Additionally, this season the Designer Showrooms welcomes multi-label agencies JA PR, Rena Sala, Black PR and returning showrooms Heavy London, Rainbowwave and Touba London, they can be found predominantly in the west wing.  

The west wing of the ground floor will house this season’s ‘Ones to Watch’ designers, Royal College of Arts graduate Marta Jakubowski and Westminster graduate Tom Guy, and collections by the NEWGEN designers sponsored by TOPSHOP.

The following NEWGEN designers will take turns to occupy the pop-up showroom, listed in order of date:

Faustine Steinmetz -
Friday 12th, 3pm – 7pm & Saturday 13th 10am – 1pm
Danielle Romeril - Saturday 13rd, 4.30pm – 7pm & Tuesday 16th 10am – 1pm
1205 - Sunday 14th, 10am – 2pm
Lucas Nascimento - Sunday 16th, 3pm – 7pm
Claire Barrow - Monday 15th, 10am – 2pm
Ashley Williams - Monday 15th, 3pm – 7pm
Marques’Almeida - Tuesday 16th, 1pm - 4pm
Ryan Lo - Tuesday 16th, 4pm – 6pm

The BFC’s millinery initiative Headonism sponsored by Wedgwood and fine jewellery initiative, Rock Vault will be exhibited in the East Wing of Somerset House. Stephen Jones and Wedgwood will host a Headonism tea party which will take place at 4-6pm on Friday 12th and includes designers Awon Golding, Emma Yeo, Keely Hunter and Lizzie McQuade. The Rock Vault event will take place on Monday 15th, 5-7pm.

Download the SS15 floor plans.
load the AW14 LFW Showcase Pack for useful information on showcasing at London Fashion Week.

For enquiries please contact:
Shanne O'Shea
Tel: +44 (0) 20 7759 1977

Designer Showrooms Information Hotline during LFW: +44 (0) 870 112 9088