ACCREDITATION REQUIREMENTS FOR BLOGGERS AND DIGITAL INFLUENCERS
Due to the high volume of applications we receive each season, the British Fashion Council asks that each blogger or influencer provide specific information in order to be considered for accreditation. To apply please provide the following evidence for your primary publishing platform:
Fashion-related content with a minimum of 35K followers
Average of 50K views per fashion-related video, and a minimum of 80K subscribers
Over 15,000 Monthly Unique Visitors – please provide clearly dated statistics from the last three months from Google Analytics or a similar source.
Evidence of regular content that shows clear interest in British fashion and supporting designers
Please be aware that accreditation is reviewed on a seasonal basis, and is not guaranteed on the basis of previous successful application.
The application and vetting process for bloggers and influencers requires time and consideration and as such the BFC is not able to register bloggers on-site.
Whilst we cannot accredit all bloggers who apply to attend, the British Fashion Council still provides numerous resources to join in the activity around London Fashion Week. Also make sure to follow us on Twitter @BFC
, on Instagram /BritishFashionCouncil and /LondonFashionWeek
and join in the conversation #LFW.